The Feed

I sat near a young man at a coffee shop who put his phone down after a few minutes of scrolling and exhaled — not loudly, just enough that I noticed. Nothing had happened to him. No message, no event. Just images of other people's days.

I recognized that exhale. I felt its older cousin once myself, decades ago, reading a college reunion newsletter full of other people's achievements, and closing it feeling smaller than when I'd opened it.

The feeling is a soft, specific kind of deflation — not envy exactly, more a sense of quietly falling behind. It usually passes in minutes, dismissed as nothing, not worth a second look.

But underneath it is a real gap: not knowing how to measure one's own progress except by holding it up against someone else's. Left unexamined, this gap doesn't just create bad moments — it can quietly erode the ability to recognize one's own progress at all. Leon Festinger named this tendency social comparison seventy years ago; Dan Sullivan and Benjamin Hardy gave it a sharper edge more recently with their distinction between measuring against "the Gap" — an ideal, or someone else's curated highlight — and measuring against "the Gain" — who we were a week or a month ago.

The tool worth trying: once a day, before reaching for the feed, ask one question instead — what is one inch closer than where I was last week? It is a small redirection, but it returns the measuring stick to a hand that can actually use it.

The young man at the coffee shop closed his phone and looked out the window for a while. I don't know what he was thinking. But I suspect, like most of us, he didn't know there was a gap to look for in the first place.

Next: noticing these moments is one thing — staying with them long enough to learn something is another.

If this resonates: Look up Leon Festinger's original social comparison theory (1954) for the foundation, or for the modern, practical version, Dan Sullivan and Benjamin Hardy's The Gap and the Gain is a quick, useful read.